Because of Covid-19 contingency, Enalte needed to show their available houses for sale in a virtual setting and take that experience in the easiest way possible to the devices of people who might be interested. At the same time, Enalte was looking to create awareness of their most recent project, Campos Eliseos – Cerrada Norte.
By providing integrated services of Marketing Strategies and Immersive Technology, we aided Enalte in different ways; by using two of our three business units. With New Discovery Tech, we carried out two projects in Augmented and Virtual Reality for Enalte.
The first project was an Augmented Reality App for the promotion of available lands for house construction. The app’s goal was to show people the full land; its location, allowing them to select one of their interests. This app helped to analyze all the specifications that might influence their buying decision. At the same time, this app works as a communication tool to facilitate contact between the people who might be interested and Enalte sales personnel.
The second project is a Virtual Reality App. The app was focused on young adults that are in the process of buying a house. The tool allows people to visualize a house-made or furnished based on their specific requirements, creating a sense of excitement and expectation.
On the other side, our New Discovery – Media made an interactive landing page for Campos Eliseos – Cerrada Norte promotion. The landing was optimized, through an SEO positioning strategy giving Enalte a more extensive local digital awareness.
Enalte received three projects from us. Within the Virtual Reality project, two houses were created. Aruma and Brio. In the Augmented Reality project, the Enalte app is currently available for android devices with optimum performance. The Landing Page Campos Elíseos – Cerrada Norte is ready and optimized to appear in the main search engines.
- Augmented Reality App
- Virtual Reality App
We invite you to visit our web page for more information, to discover other projects, view our gallery, and visit our other business units.
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